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William Nikosey
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Primary Wave Media and TeleSmart Networks Establish Intercept Networks
Joint Venture Combines Industry Pioneers with Mission to Enhance Telecommunications, Voice and Mobile Marketing Technologies
New York, NY – May 4, 2011 – Primary Wave Media, LLC, the Nation’s leading provider of toll-free, vanity telephone number marketing programs announced today the establishment of a joint venture with TeleSmart Networks, a premier source for custom-tailored call routing and interactive voice response (IVR) solutions. The partnership will result in the formation of Intercept Networks, LLC with the goal of enhancing current telecommunications and mobile marketing technology through its patent pending technology, converging voice, SMS, MMS, IVR, Web and mobile application platforms.
As marketers continue to search for ways to establish direct and authentic connections to an upwardly mobile target consumer, Intercept Networks sets out with an objective to advance the voice marketing discipline through the integration of mobile platforms and applications. The partnering of Primary Wave Media and TeleSmart Networks brings together Gregg Hamerschlag and Brian Lynott, two widely respected industry marketing and telecommunications thought leaders. The combined resources will be applied to the development of voice and SMS converging technologies to supplement consumer branding and marketing campaigns.
“We’re constantly looking for ways to push the envelope within our industry and, more importantly, enhance our core product offerings through the adoption of cutting-edge technology,” said Gregg Hamerschlag, CEO of Primary Wave Media. “Through Intercept Networks we will be able to continue to stay one step ahead of a rapidly changing consumer marketplace with a go-to-market offering that surpasses the demands of our current and prospective client base. As marketers know, rapidly changing consumer behavior is placing a higher emphasis on authentic consumer engagement through multiple entry points– a void that Intercept Networks will fill.”
At launch, Intercept Networks will explore the incorporation of new technology to enhance current marketing platforms through the convergence of SMS, MMS, IVR, Web and mobile enhancements. The joint venture will leverage the resources, relationships and expertise of both Primary Wave Media and TeleSmart Networks to build a suite of technology offerings to increase direct-to-consumer engagement, retention and response.
“Our goal is to develop suite of first class consumer marketing technologies for use on a telecommunications platforms to connect with a brand engaged, yet often elusive, target,” said Brian Lynott, CEO of TeleSmart Networks. “With an over dependence upon Internet technologies in B-to-C marketing campaigns, consumers are increasingly seeking ways to connect directly with brands and are leveraging voice services more and more to do so. We plan to raise the industry standard by enhancing the capabilities available.”
About Intercept Networks
Intercept Networks was launched in 2011 as a joint venture between Primary Wave Media and TeleSmart Networks, established to develop telecommunication and mobile marketing technologies for use in conjunction with current voice platforms and marketing campaigns. For more information visit: www.primarywavemedia.com or www.telesmart.com.
