Paul Faust is Partner and Vice President of Business Development at Primary Wave Media, the nation’s leading provider of mobile-enhanced, toll-free vanity telephone numbers. Primary Wave Media creates a direct-to-consumer connection for brands by packaging its core product offering with industry-defining, IP-based branding assets designed for B2C companies in highly competitive, high-growth industry segments. The result is immediate consumer recognition, response and retention.
Paul began working with Primary Wave Media as an outside sales and marketing consultant when the company was founded in 2003 and has been responsible for national business development as well as overseeing the company’s sales and marketing functions since 2006. As a recognized industry leader organizing the first industry-wide trade conference in 2010, Paul has developed new strategies for the monetization of Primary Wave Media’s intellectual property including both 800 brand development and lead generation models.
In addition to his role at Primary Wave Media, Paul is also a co-founder of 1-800-PREPARE.com, an online service offering a full suite of disaster-preparedness supplies, products and resources to help people prepare for life’s everyday challenges as well as emergency situations. Paul has also played an intricate role in the development of several proprietary brands including 1-800-PREPARE.com, 1-800CableTV.com and 1-800-Petinsurance.com.
Paul previously served as a senior security consultant at DGA Security Systems where he led the sales team in performance across all categories and was personally responsible for expanding the company into new markets with a client base of New York’s leading Fortune 500 companies.
Paul is currently a member of the Somers Volunteer Fire Department and has previously served as a Volunteer Firefighter with both the Larchmont Fire Department and the Chappaqua Fire Department.
