On the Heels of Groupon, LivingSocial and BuyWithMe’s Tremendous Success, 1-800-DAILY-DEAL Enters the Group Buying Market as the First Location-Based Vanity Number

NEW YORK, June 20, 2011 /PRNewswire/ — Primary Wave Media, the nation’s leading provider of branded vanity telephone number marketing services, announced today the beta launch of 1-800-DAILY-DEAL, a location-based Intelligent Number(SM) able to offer callers local deals based on their exact location whenever and wherever they are via SMS text messaging. This announcement follows a history of success for the company. After launching 1800CableTV.com in 2003, Primary Wave successfully established and marketed the brand as one of the leading customer creation portals in the cable industry through licensing programs in major U.S. markets. In February, the intellectual property and existing business were acquired by Saveology.com, a leading comparison shopping destination.

As locally-focused group buying platforms and flash sale sites have changed the way retailers and consumers interact with one another, 1-800-DAILY-DEAL offers an increasingly upward and mobile consumer the ability to connect with local businesses and retailers at their convenience and in the market most relevant to them at that point and time. Empowered consumers better self identify money-saving deals on their own terms and at their convenience, which leads to better exposure and more returns for brands and merchants.

Equipped with Intelligent Number’s Voice2SMS technology, and upcoming GPS capabilities, 1-800-DAILY-DEAL presents customizable interactive voice options that allow callers to voluntarily “opt-in” to receive SMS short code messages of local sales and promotions based on their current location. 1-800-DAILY-DEAL delivers messages to the caller’s handheld device via SMS, MMS or web.

“Considering the popularity of vanity telephone numbers and the countless industries and corporations that have been born around them, the natural evolution of the group buying industry is to now include voice and SMS capabilities through an industry defining platinum phone number,” said Gregg Hamerschlag CEO of Primary Wave Media. “The marketplace has an appetite for this technology, as proven by the fact that we are already being approached by potential partners even during our beta phase. 1-800-DAILY-DEAL will give consumers a new, but extremely familiar, entry point to receive great savings right in their market.”

When a user calls 1-800-DAILY-DEAL, a proprietary location intelligence system will determine where the call is coming from and whether it is placed on a landline or mobile device. From there, the caller is offered an opt-in discount or purchase deal at a participating business within close proximity to his or her exact location. Users who accept to receive deal offers are entered into a CRM database to receive ongoing deals and promotions, a value add for brands and marketers using the platform.

Other services realize the significance of mobile, geo-targeted marketing campaigns. Recently, LivingSocial began running mobile video and voice-over ads within Pandora’s mobile app in order to offer consumers daily deals by real time location.

About Primary Wave Media

Primary Wave Media is a leading integrated marketing, licensing and media company that develops industry-defining, IP-based branding assets and campaigns designed for B2C companies in highly competitive, high-growth industry segments. Primary Wave Media provides unique, custom business-building marketing solutions, through the use of vanity phone numbers, to increase customer engagement and brand recognition on both a national and regional level for new and established brands. As one of the nation’s leading providers of toll-free vanity number marketing programs, Primary Wave Media licenses a wide range of shared-use 800 numbers, including 1-800-CABLE-TV, 1-800-HOME-CARE, 1-800-HURT-NOW, 1-877-WINDOWS and 1-800-WIRELESS, among others. For further information about Primary Wave Media, please visit www.primarywavemedia.com.

Media Contact:
William Nikosey
Kwittken & Company
+1 646.747.7150
wnikosey@kwitco.com

TechnoCom Location Platform Adds Location Services to Intelligent Numbers to Automate Mobile and Landline Call Routing

Carlsbad, CA and New York, NY (PRWEB) June 14, 2011

TechnoCom Corporation™, a leading provider of enterprise location solutions, and Intercept Networks, a joint venture between Primary Wave Media and TeleSmart Networks, announced today a partnership to enhance Intelligent NumbersSM with cloud-based location services and two-way messaging.

Intercept Networks’s Intelligent NumbersSM is a voice2sms marketing platform for toll-free telephone numbers. By combining dynamic Interactive Voice Response (IVR) technology and a proprietary SMS short code messaging platform, the numbers create a single, mobile entry point for marketers to deliver multi-platform content to a highly engaged and receptive consumer. TechnoCom Location Platform™, a cross-carrier, cross-device web services platform, will further enhance consumer experience by adding location intelligence. TechnoCom’s network-initiated, web services platform makes location content available for any device type: mobile or landline. TechnoCom is an established location and messaging aggregator on all Tier 1 US wireless networks, covering close to 90% of mobile phones nationwide, which coupled with its ability to locate landline phones, provides a unified source of caller location for over 360 million devices nationwide.

Intelligent Numbers present callers with an interactive voice option menu that allows them to voluntarily opt-in to receive SMS short code messages and hyperlinks. Messages that are delivered to the caller’s handheld device via SMS, MMS, web or voicemail, are received before the call has ended and can include a brand’s web page, coupon or mobile app, the opportunity to enter a promotional code or the option to be added to a company mailing list for special offers and product updates. Brands can customize the menu options on the fly and callers who opt-in to opportunities are added to a CRM database.

TechnoCom Location Platform enables Intelligent Numbers to recognize and automate routing of mobile and landline calls. Landline callers are greeted with an alternative voice menu prompting the caller to provide a mobile 10-digit telephone number to receive preferred communication to their mobile device to streamline operations and increase customer satisfaction.

“Our collaboration with TechnoCom delivers enhanced value and operational efficiencies for our accounts,” said Brian Lynott, CEO of TeleSmart Networks.

“Together with TechnoCom we are continuing to explore and develop mobile marketing technologies that connect brands with consumers by leveraging voice services, location and messaging,” said Gregg Hamerschlag, CEO of Primary Wave Media.

“TechnoCom is pleased to collaborate with Intercept Networks to provide our best-in-class enterprise location services to complement Intelligent Numbers” said Mario Proietti, CEO of TechnoCom.

“TechnoCom Location Platform’s cross-carrier, device-independent availability and comprehensive web services APIs enhance mobile marketing programs without the costly and time-consuming deployment and maintenance of handset applications. Our platform provides enterprises with flexibility, cost savings and time-to-market advantages”.

About Intercept Networks

Intercept Networks was launched in 2011 as a joint venture between Primary Wave Media and TeleSmart Networks, established to develop telecommunication and mobile marketing technologies for use in conjunction with current voice platforms and marketing campaigns. For more information please visit http://www.interceptnetworks.com.

About TechnoCom Corporation

TechnoCom Corporation is a leading provider of products and services to enable wireless location solutions for enterprises, wireless carriers, and service providers. TechnoCom helps its customers efficiently implement, optimize and manage location solutions for E911 and commercial location-based services. TechnoCom Location Platform is a turn-key, enterprise location-based services platform that delivers operational efficiencies, cost savings and ubiquitous device access to location and messaging. The company’s flagship Location eXchange Server™ and LocationAssurance Manager® platforms allow efficient implementation of wireless location solutions and continuous, automated oversight into location system performance.

Founded in 1995 and privately held, TechnoCom has been selected by Deloitte as one of the 50 fastest growing technology companies in Los Angeles for four consecutive years. TechnoCom’s customers include AT&T, Bell Mobility, Cricket, Cross Country Automotive Services, Openwave, Sprint Nextel, TELUS, T-Mobile, and Verizon Wireless. For more information about TechnoCom, please visit http://www.technocom-wireless.com.

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For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2011/6/prweb5183584.htm

Media Contact:
William Nikosey
Kwittken & Company
(646) 747-7150
wnikosey@kwitco.com
                                                                                                                                               

Intercept Networks Launches the Intelligent Number™ in Beta
Proprietary SMS Short Code Messaging Platform Combined with Interactive Voice Response Technology Creates 360-Degree Direct-to-Consumer, Mobile Marketing Communications and Database Management Tool

New York, NY – May 9, 2011 – Intercept Networks, a joint venture between Primary Wave Media and TeleSmart Networks, announced today the beta launch of the Intelligent Number™. Intercept Networks has built a voice2sms marketing platform for toll-free telephone numbers through the combination of dynamic Interactive Voice Response (IVR) technology and a proprietary SMS short code messaging platform, creating a single, mobile entry point for marketers to deliver multi-platform content to a highly engaged and receptive consumer. 

Intelligent Numbers present incoming callers with a customizable interactive voice options menu that allows callers to voluntarily “opt-in” to receive SMS short code messages. Messages that are delivered to the caller’s handheld device via SMS, MMS, web or voicemail, are received before the call has ended and can include a brand’s web page, coupon or mobile app, the opportunity to enter a promotion code or be added to a company mailing list for special offers or product updates.

Menu options are completely customizable around a company’s current marketing program and are managed through an intuitive, personal SMS software management dashboard. The automated voice menu can be presented during the call-routing process, while the caller is on hold or serve as the only function of the toll-free number. Each message presents participants with the option to “opt-out” at anytime by replying with the word “STOP.”

Intelligent Numbers have the ability to recognize calls made from landlines at which time callers are greeted with an alternative voice menu prompting the caller to provide a mobile 10-digit telephone number to receive preferred communication to their mobile device. An Intelligent Number is accessible from any mobile telephone device and service provider.

Benefits of Using an Intelligent Number

• An Intelligent Number from Intercept Networks can be added seamlessly to existing toll-free telephone marketing platforms, avoiding the need for consumers to adopt foreign dialing practices or download new technologies.

• With the ability to be leveraged in both online and offline advertising and marketing programs targeting an upwardly mobile audience, Intelligent Numbers provide a single, mobile entry point for both consumers and brands to communicate. 

• Intelligent Numbers allow brands to build a mobile database of highly receptive existing and potential customers and provide marketers with the ability to distribute personalized messages through a mobile channel with a 95% read rate.

• By providing target customers with the option to receive individualized mobile messages, brands are able to build trust while continuing an ongoing, direct dialogue with a highly motivated and approachable audience.

• Call routing and hold time is maximized while mobile databases are built organically and non-invasively.

“The combination of voice2sms technology with a toll-free, vanity telephone number completes a 360-degree communications circle between the brand and the consumer,” said Gregg Hamerschlag, CEO of Primary Wave Media. “We’ve seen firsthand how well consumers retain and react to toll-free, telephone numbers, establishing a direct-to-consumer connection for the brand. By pairing these numbers with the technology to continue the authentic consumer dialogue, brands are now afforded a channel to interact directly with their most engaged and loyal customers.”

During its beta phase, only toll-free telephone numbers licensed by Primary Wave Media will offer voice2sms technology to power Primary Wave’s Intelligent Numbers. Following a successful testing phase, Intercept Networks will bring the technology to market during Q2 2011, making the platform available to all domestic toll-free telephone numbers.

About Intercept Networks
Intercept Networks was launched in 2011 as a joint venture between Primary Wave Media and TeleSmart Networks, established to develop telecommunication and mobile marketing technologies for use in conjunction with current voice platforms and marketing campaigns. For more information visit: www.primarywavemedia.com or www.telesmart.com.

FOR IMMEDIATE RELEASE

Media Contact:
William Nikosey
Kwittken & Company
(646) 747-7150
wnikosey@kwitco.com

Primary Wave Media and TeleSmart Networks Establish Intercept Networks
Joint Venture Combines Industry Pioneers with Mission to Enhance Telecommunications, Voice and Mobile Marketing Technologies

New York, NY – May 4, 2011 – Primary Wave Media, LLC, the Nation’s leading provider of toll-free, vanity telephone number marketing programs announced today the establishment of a joint venture with TeleSmart Networks, a premier source for custom-tailored call routing and interactive voice response (IVR) solutions. The partnership will result in the formation of Intercept Networks, LLC with the goal of enhancing current telecommunications and mobile marketing technology through its patent pending technology, converging voice, SMS, MMS, IVR, Web and mobile application platforms.

As marketers continue to search for ways to establish direct and authentic connections to an upwardly mobile target consumer, Intercept Networks sets out with an objective to advance the voice marketing discipline through the integration of mobile platforms and applications. The partnering of Primary Wave Media and TeleSmart Networks brings together Gregg Hamerschlag and Brian Lynott, two widely respected industry marketing and telecommunications thought leaders.  The combined resources will be applied to the development of voice and SMS converging technologies to supplement consumer branding and marketing campaigns.

“We’re constantly looking for ways to push the envelope within our industry and, more importantly, enhance our core product offerings through the adoption of cutting-edge technology,” said Gregg Hamerschlag, CEO of Primary Wave Media. “Through Intercept Networks we will be able to continue to stay one step ahead of a rapidly changing consumer marketplace with a go-to-market offering that surpasses the demands of our current and prospective client base. As marketers know, rapidly changing consumer behavior is placing a higher emphasis on authentic consumer engagement through multiple entry points– a void that Intercept Networks will fill.”

At launch, Intercept Networks will explore the incorporation of new technology to enhance current marketing platforms through the convergence of SMS, MMS, IVR, Web and mobile enhancements. The joint venture will leverage the resources, relationships and expertise of both Primary Wave Media and TeleSmart Networks to build a suite of technology offerings to increase direct-to-consumer engagement, retention and response.

“Our goal is to develop suite of first class consumer marketing technologies for use on a telecommunications platforms to connect with a brand engaged, yet often elusive, target,” said Brian Lynott, CEO of TeleSmart Networks. “With an over dependence upon Internet technologies in B-to-C marketing campaigns, consumers are increasingly seeking ways to connect directly with brands and are leveraging voice services more and more to do so. We plan to raise the industry standard by enhancing the capabilities available.”

About Intercept Networks
Intercept Networks was launched in 2011 as a joint venture between Primary Wave Media and TeleSmart Networks, established to develop telecommunication and mobile marketing technologies for use in conjunction with current voice platforms and marketing campaigns. For more information visit: www.primarywavemedia.com or www.telesmart.com.

How Small Businesses Are Aiding Tsunami Victims

Nimble entrepreneurs are combining goodwill and marketing savvy to help with relief efforts in Japan, just as they have after past catastrophic events.

“If they can be good citizens and promote their business at the same time, that’s a win-win situation,” says Eric Bradlow, a professor of marketing at the University of Pennsylvania’s Wharton School.

Here are some examples of how small-business owners are lending a helping hand:

• On Friday, Meteor Games LLC created and began selling virtual cherry blossom trees, with 100% of the proceeds going to the American Red Cross. So far more than 1,000 have been sold for $7 apiece to players of the four-year-old firm’s Facebook game, Island Paradise. Meteor Games, headquartered in Beverly Hills, Calif., will soon also begin selling virtual Japanese maples trees for $3.50 and koi ponds for $4.50, and all proceeds will also go to the American Red Cross.
• Survival-kit marketer 1-800-PREPARE.com LLC is giving away 15,000 water-purification tablets to Relief International. Last year, the company donated the same number of tablets to a nonprofit involved in relief efforts in Haiti following an earthquake that rocked the Caribbean country in January 2010.
• Coupon company Drop Down Deals LLC is pledging to donate up to $1 million to the UNICEF. The San Diego concern, which formed just last summer and has 60 employees, will contribute $1 to the global nonprofit every time someone signs up for its free coupon plug-in until the cap is reached.
• Etón Corp. of Palo Alto, Calif. is sending roughly 4,000 of its home-safety and preparedness products — such as self- and solar-powered radios and flashlights — to Operation USA, an international relief agency.
• Zmags Inc., a Boston-based provider of digital-publishing software, used its own technology to create a free interactive e-book that tells the story of what happened in Japan and links to the websites of five charities that are collecting funds for relief efforts. The five-year-old business is also matching any financial contributions its 60 employees make to help out overseas.
• Innovative New Products LLC, a year-old toothbrush manufacturer, is donating 500 of its EZ-4 brushes, which each retail for $9.99, to the Japanese embassy in Washington, D.C. Owner Mitra Ahadpour, a medical doctor with a master’s in oral physiology, is based in nearby Rockville, Md., and says she will drop of the goods in person.
• Langosta Lounge, a casual-dining eatery in Asbury Park, N.J., is augmenting a half-price sushi promotion it’s been running for the past two months by promising to give half of sales the discounted price to the ARC as well.
• Radiation Shield Technologies Inc., a Medley, Fla., manufacturer since 1998 with 30 employees, has pledged to donate approximately 100 of its full-body nuclear radiation suits, which retail for around $1,700 each, to a distributor that will ship them to nuclear-plant workers and emergency responders in Japan.
• Through April 15 the American Red Cross will receive from Code42 Software Inc. 10% of sales of CrashPlan+, the Minneapolis company’s on-site, off-site and cloud-based back-up service, which starts at $24.99 a year.

http://blogs.wsj.com/in-charge/2011/03/17/how-small-businesses-are-aiding-tsunami-victims/

1-800-FLOWERS.COM Founder and CEO
Brings Deep Multichannel and Branding Experience

February, 9, 2010, Pleasantville, NY –- Primary Wave Media, the nation’s leading provider of toll-free vanity telephone numbers and marketing packages, today announced the appointment of Jim McCann to its board of directors. Jim McCann is the founder and CEO of 1-800-FLOWERS.com, Inc., the world’s largest florist and gift shop.

Based in New York, Primary Wave Media provides unique, custom business-building marketing solutions, using vanity phone numbers to increase customer engagement and brand recognition on both a national and regional level for new and established brands.

“Jim McCann has a global reputation as a retail visionary and consummate entrepreneur with a knack for delivering overall business growth,” said Gregg Hamerschlag, CEO of Primary Wave Media. “Jim brings to Primary Wave Media an endless amount of energy and the ability to explore multiple new growth opportunities. His proven leadership skills, innovative thinking and ability to create brands that resonate with customers are valued not only by me but by our entire organization.”

“Primary Wave Media is on the leading edge of the multichannel marketing curve,” said Jim McCann. “Gregg and his team understand the necessity of utilizing the Internet, phone and other communication vehicles to provide customers with an unparalleled combination of cost-effective marketing and advertising services. I am excited to serve on Primary Wave Media’s board of directors.”

About Primary Wave Media

Primary Wave Media is a leading integrated marketing, licensing and media company that develops industry-defining, IP-based branding assets and campaigns designed for B2C companies in highly competitive, high-growth industry segments. Primary Wave Media provides unique, custom business-building marketing solutions, through the use of vanity phone numbers, to increase customer engagement and brand recognition on both a national and regional level for new and established brands. As one of the nation’s leading providers of toll-free vanity number marketing programs, Primary Wave Media licenses a wide range of shared-use 800 numbers, including 1-800-CABLE-TV, 1-800-HOME-CARE, 1-800-HURT-NOW, 1-800-NEST-EGG and 1-800-WIRELESS, among others. For further information about Primary Wave Media, please visit www.primarywavemedia.com.

About 1-800-FLOWERS.COM, Inc.

1-800-FLOWERS.COM, Inc. is the world’s leading florist and gift shop. For more than 30 years, 1-800-FLOWERS® (1-800-356-9377 or www.1800flowers.com) has been helping deliver smiles for our customers with gifts for every occasion, including fresh flowers and the finest selection of plants, gift baskets, gourmet foods, confections, candles, balloons and plush stuffed animals. As always, our 100% Smile Guarantee backs every gift.  1-800-FLOWERS.COM’s Mobile Flower & Gift Center was named winner of the 2010 “Best Mobile App for E-commerce” by DPAC (Digiday’s Publishing & Advertising Awards) and RIS (Retail Info Systems) 2010 Mobile App of the Year Award in the “Best Shopping” category. 1-800-FLOWERS.COM was also rated number one vs. competitors for customer satisfaction by STELLAService and named by the E-Tailing Group as one of only nine online retailers out of 100 benchmarked to meet the criteria for Excellence in Online Customer Service. 1-800-FLOWERS.COM has been honored in Internet Retailer’s “Hot 100: America’s Best Retail Web Sites” for 2011. The Company’s BloomNet® international floral wire service (www.mybloomnet.net) provides a broad range of quality products and value-added services designed to help professional florists grow their businesses profitably. The 1-800-FLOWERS.COM, Inc. “Gift Shop” also includes gourmet gifts such as popcorn and specialty treats from The Popcorn Factory® (1-800-541-2676 or www.thepopcornfactory.com); cookies and baked gifts from Cheryl’s® (1-800-443-8124 or www.cheryls.com); premium chocolates and confections from Fannie May® confections brands (www.fanniemay.com and www.harrylondon.com); gift baskets and towers from 1-800-Baskets.com®  (www.1800baskets.com); and wine gifts from Winetasting.com® (www.winetasting.com).  The Company’s Celebrations® brand (www.celebrations.com) is a new premier online destination for fabulous party ideas and planning tips. 1-800-FLOWERS.COM, Inc. is involved in a broad range of corporate social responsibility initiatives including continuous expansion and enhancement of its environmentally-friendly “green” programs as well as various philanthropic and charitable efforts. Shares in 1-800-FLOWERS.COM, Inc. are traded on the NASDAQ Global Select Market, ticker symbol: FLWS.

http://www.dailyfinance.com/rtn/pr/primary-wave-media-appoints-jim-mccann-to-its-board-of-directors/rfid412940171/?channel=pf

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SOURCE Primary Wave Media

Saveology.com to Market and Operate the Business Nationally after Being Launched and Operated by Primary Wave Media Since 2003

PLEASANTVILLE, N.Y., Feb. 1, 2011 /PRNewswire/ — Primary Wave Media, the nation’s leading provider of toll-free vanity telephone number marketing programs, today announced that it has sold its 1800CableTV.com business to Saveology.com®. After launching 1800CableTV.com in 2003, Primary Wave successfully established and marketed the brand as one of the leading customer creation portals in the cable industry through licensing programs in major U.S. markets.

Through the deal, Saveology.com acquires the 1800CableTV.com intellectual property and existing business to operate as a national sales channel for cable and broadband communications services. Saveology.com’s purchase of 1800CableTV.com will enable it to supplement its service comparison shopping websites. Through 1800CableTV.com, Saveology.com has added an established local and national direct-to-consumer sales channel for cable companies to deliver broadband communications services to residential and small business customers.

“The addition of 1800CableTV.com to Saveology.com’s marketing toolkit brings a business practice that has the proven ability to drive customer awareness on a national level and positively impact the bottom line,” said Gregg Hamerschlag, CEO of Primary Wave Media. “The multichannel approach of 1800CableTV.com and its already recognizable brand will further elevate Saveology.com’s value proposition to consumers. Our licensing partners can attest to the business’ ability to deliver a substantial return on investment.”

“1800CableTV.com has taken the often complex word, ‘Cable TV,’ and is making it consumer friendly and simple by offering an easy way to navigate, compare and purchase from all the major cable providers,” said Benzion Aboud, CEO of Saveology.com. “Look for us to continue to bring unique products and experiences to our consumers as we leverage the potential of 1800CableTV.”

Primary Wave Media specializes in cost-effective marketing and advertising services, including visually dynamic advertisement on the Internet, television and radio. Its intellectual property-based marketing packages, deliver one-on-one customer engagement over the telephone, which is the most effective sales and customer service tool available.

About Primary Wave Media

Primary Wave Media is a leading integrated marketing, licensing and media company that develops industry-defining, IP-based branding assets and campaigns designed for B2C companies in highly competitive, high-growth industry segments. Primary Wave Media provides unique, custom business-building marketing solutions, through the use of vanity phone numbers, to increase customer engagement and brand recognition on both a national and regional level for new and established brands. As one of the nation’s leading providers of toll-free vanity number marketing programs, Primary Wave Media licenses a wide range of shared-use 800 numbers, including 1-800-CABLE-TV, 1-800-HOME-CARE, 1-800-HURT-NOW, 1-877-WINDOWS and 1-800-WIRELESS, among others. For further information about Primary Wave Media, please visit www.primarywavemedia.com.

About 1800CableTV.com

1800CableTV.com brings the offers of cable companies across the nation to one place so you can review all of them and make the most informed decision. With 1800CableTV.com, you’ll spend minutes instead of hours researching the best cable television offers. We lead you directly to the best values and best choices in digital cable television for you and your family. To learn more, visit www.1800cabletv.com.

About Saveology.com®

Saveology.com is a leading comparison shopping destination focused on a vast array of home services including cable, satellite television, Internet, telecommunications, home security and warranties, moving services and various financial products. Our mission, through utilization of the Saveology.com platform and search engine, is to empower consumers to lower their cost of living by quickly comparing offers and allowing for the seamless purchase and service installation of a broad range of nationally recognized brands. Visit www.Saveology.com to learn more.