Lieutenant General Russel Honore’ Joins 1-800-PREPARE.com as Advisor to Board
New York, NY – May 20, 2010 – 1-800-PREPARE.com ©, the leader in preparedness information, products and services, announced today that Lieutenant General Russel Honore’ (ret) has joined the company as advisor to the Board of Directors.
“I’ve made it clear time and time again that I will dedicate the remainder of my life to creating a culture of preparedness in this country,” said Honore’. 1-800-PREPARE.com has created a vehicle by which every man, woman, child, corporation, school and government agency in America can get informed, outfitted and prepared for any disaster. I’m very excited about my involvement with 1-800-PREPARE.com and look forward to furthering our mission of making sure everyone in America is prepared.”
In addition to his highly decorated military career, General Honore’ is best known for his command of Joint Task Force-Katrina. He served in a variety of command and staff positions which focused on Defense Support to Civil Authorities and Homeland Defense. For four hurricane seasons, General Honore’ supported the Department of Defense planning and response for Hurricanes Floyd in 1999; Lilli and Isidore in 2002 (both hit the Gulf Coast); Isabel in 2003; and Charley, Frances, Ivan and Jeanne in 2004.
“General Honore’ is the most respected figure in the world of preparedness,” said Tony Fiorino, CEO of 1-800-PREPARE.com. “At 1-800-PREPARE.com it is our mission to change the culture of preparedness in our country and offer consumers a wide range of preparedness equipment including kits, fire alarms and carbon monoxide alarms and everything they need to stay prepared for life’s what ifs. To find someone with such stature who shares our passion and our mission is encouraging. We’re thrilled to have General Honore’ advising our company and we’re excited to work closely with him to create a culture of preparedness in America.”
General Honoré retired on February 29, 2008, following 37 years of active service with the United States Army. He is the author of “Survival”, a frequent featured preparedness expert on CNN and one of the most sought after public speakers on the topic of preparedness. He counts as his speaking and consulting clients such distinguished organizations as The Red Cross, Proctor and Gamble, Coca-Cola, MasterCard, MTV, Miller Brewing, General Electric and many others.
About 1-800-PREPARE.com: 1-800-PREPARE.com was founded by two emergency responders, Paul Faust and Gregg Hamerschlag and offers a full suite of disaster-preparedness supplies, products and resources to help people prepare for life’s everyday challenges as well as emergency situations. Visit www.1800prepare.com for more information.
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Angry at AIG Bonuses: Call 1-800-BAIL-OUT To Tell Your Story
NEW YORK, NY, March 18, 2009- Primary Wave Media, one of the nations leading providers of vanity phone numbers and phone marketing services for corporate America, has partnered with the mobile/entertainment/technology company TalkingSocial, to launch 1-800-BAIL-OUT and www.bailoutrants.com. This partnership offers Americans a new forum to share their opinions and “rant” about how the historic financial crisis is affecting them and their communities.
“Americans are fed up with the bail out situation and want to tell their story; 1-800-BAILOUT allows them to do just that in their own voice. Much richer and more authentic than email, blogs or letters, we allow people’s real emotions to come through and be shared with all those who want to listen, states Gregg Hamerschlag, President/CEO of Primary Wave Media.
A groundbreaking phone/web platform, 1-800-BAIL-OUT gives every American a voice and guarantees their opinions will be heard. People call 1-800-BAIL-OUT and are prompted to speak and share anything on their mind about the financial crisis in America. Their “rant” is instantly recorded, digitized and uploaded to www.bailoutrants.com, where the world can listen to it, comment on it and share it-giving every American the chance to be heard in the texture, tone, authenticity and emotion of their own voice.
“While our core business is providing toll-free vanity numbers marketing programs, such as 1-800-CABLE-TV to businesses to help drive their growth,” says Hamerschlag, “1-800-BAIL-OUT and www.bailoutrants.com, gives us a chance to give Americans a platform to be heard during these difficult times.”
“In Primary Wave Media we found the ultimate partner to roll out this national platform,” says Marian Stier, Co-Founder and Chief Operating Officer of TalkingSocial. “Primary Wave understands the power of voice, has a strong background in consumer-direct marketing, and has extensive industry contacts. It is the one company that surpasses our criteria and we are excited to join forces with this outstanding industry leader.”
About Primary Wave Media
Founded in 2003, Primary Wave Media is an integrated marketing and media company concentrating on the development and distribution of industry defining IP that is licensed to companies for exclusive use in each geographic DMA. For further information on Primary Wave Media or for a listing of other great industry-defining toll-free numbers available, please visit www.primarywavemedia.com
About TalkingSocial
A Voice Content Management System™ for Social Media
TalkingSocial is a leader in applied mobile/Web 2.0 technologies for enhanced consumer engagement in the entertainment and advertising industries. The company’s proprietary Voice Content Management System™ (VCMS) powers three white label applications that help businesses generate incremental advertising revenue and build deeper customer engagement: (i) RadioRants™ (ii) Blurts™- A partner-integrated application that allows publishers to enhance their existing user-generated written reviews with spoken reviews, (iii) VoicePortraits™- an audio-scrapbooking™ application that gives publishers the ability to let users capture, save and share the audio memories, oral histories and spoken stories of their lives as easily as they do with pictures, videos, and text.
Primary Wave Media Launches National Marketing Initiatives for 1-800-HOMECARE™ & 1-800-HOSPICE™
(Pleasantville NY) – Recognizing the needs of the fast growing, multibillion dollar homecare and hospice industries, Primary Wave has developed turnkey marketing initiatives for health care providers, including the September 1st launch of a six month national online campaign on websites including Gilbert Guide and Caring.com, plus customizable print ad and television spots for participating providers.
“1-800-HOMECARE™ and 1-800-HOSPICE™ are now the largest independent provider networks in the country and we are pleased to support the brands with our first national marketing initiative,” said Gregg Hamerschlag, President and CEO. “It is our goal for consumers to think of 1-800-HOMECARE™ and 1-800-HOSPICE™ first when the need arises for these vital services, with the calls routed directly to our network members.”
A leading provider of customizable marketing packages anchored by vanity phone numbers and related websites, Primary Wave offers health service providers the exclusive use of the 1-800-HOMECARE™ or the 1-800-HOSPICE™ numbers by area code, territory or DMA. The phone numbers are the first source consumers turn to for vital information about home health care services and drive referrals directly to participating providers. The campaign is now supported by a national advertising campaign and customizable marketing materials for local use.
“Since we starting working with 1-800-HOMECARE™, we have seen a significant increase in our call volume, resulting in a significant number of new cases,” said Rohit Gandhi, CEO of Experts Home Health Care in Detroit, MI. Launched in 2003, 1-800-HOMECARE™ covers over 60% of the country.
Launched in February 2009, 1-800-HOSPICE™ offers the same branding and marketing tools to hospice providers. Hospice care, a humane and compassionate alternative to hospitalization, has grown exponentially over the past several years with over 100 times as many facilities in 2008 as there were in 1984 (source: Hospice Association of America).