July 29, 2010, New York, NY –-Primary Wave Media, one of the nation’s leading providers of toll-free vanity number marketing programs, today announced the formation of a joint venture with Spot Savvy, a full-service advertising agency with expertise in creating professional-quality advertisements for television, radio and the Internet.  The new venture will provide businesses across the country with a wide range of highly effective and cost-efficient marketing and advertising services.

Under the terms of the agreement,  Primary Wave Media’s clients, who license shared-use, toll-free vanity phone numbers such as 1-800-CABLE-TV, 1-800-HOME-CARE, 1-800-WIRELESS and 1-800-HURT-NOW, will be offered Spot Savvy’s highly specialized creative services.  Spot Savvy produces customized, concept-driven advertisements with top-quality production values at a fraction of the regular cost by bringing together the creative strength of a traditional ad agency with the cost efficiency of ad licensing.  In addition, Spot Savvy provides expert media buying services.

By joining forces, Primary Wave Media and Spot Savvy will provide customers with an unparalleled combination of cost-effective marketing and advertising services, from toll-free, shared-use vanity phone numbers to compelling and visually dynamic advertisements on television, radio, billboards and the Internet.

“This is a perfect marriage between two innovative companies who understand the importance of providing clients with top-notch creative, advertising and marketing services at significant cost savings,” said Gregg Hamerschlag, CEO of Primary Wave Media.  “Our partnership with Spot Savvy, like our other joint ventures, offer businesses of all sizes exactly what they need in today’s extremely competitive marketing environment.”

“Our groundbreaking ad licensing program is a formula for success at a cost that simply can’t be beat,” said Scott Whitney, CEO of Spot Savvy.  “We are thrilled to be teaming up with Primary Wave Media, and look forward to working with their clients on creating  top-quality content that will increase effectiveness of their advertising campaigns, maximize the value of their toll-free, vanity 800 numbers and build their brands.”

About Spot Savvy

Spot Savvy is a full-service advertising agency with expertise in creating cutting-edge and visually dynamic advertising for television, radio, print and digital campaigns.  Spot Savvy’s innovative formula for developing customized, concept-driven advertisements for exclusive use in geographic markets allows clients to maximize value and results.  By bringing together the creative strength of a traditional ad agency with the cost efficiency of ad licensing, Spot Savvy has produced top-quality content at affordable prices for start-up and established companies in numerous industries, including hospital/healthcare, financial services, law and insurance.  To learn more about Spot Savvy, please visit www.spotsavvy.com.

About Primary Wave Media

Primary Wave Media is a media and branding company that is one of the nation’s leading providers of toll-free vanity number marketing programs.  The company licenses a wide range of shared-use 800 numbers, including 1-800-CABLE-TV, 1-800-HOME-CARE, 1-800-HURT-NOW, 1-800-NEST-EGG and 1-877-NEW-FORD, among many others.  Primary Wave Media’s innovative and state-of-the-art optimization tools increase the effectiveness of online and offline marketing campaigns for both small and large companies.  For further information about Primary Wave Media, please visit www.primarywavemedia.com.

Primary Wave Media to Offer Billboard Connection Clients Easy-to-Remember Vanity 800 Phone Numbers

Toll-Free Numbers Will be Featured on a Variety of Outdoor Advertising Venues

July 13, 2010, New York, NY – Primary Wave Media, one of the nation’s leading providers of toll-free vanity number marketing programs, today announced a joint venture with Billboard Connection, experts in developing and executing outdoor advertising campaigns for companies nationwide. 

Under the terms of the agreement, Primary Wave Media will offer Billboard Connection’s clients its easy-to-remember, toll-free vanity phone numbers such as 1-800-CABLE-TV, 1-800-HOME-CARE, 1-800-WIRELESS, 1-800-HURT-NOW and 1-877-NEW-FORD.  Companies who license the vanity numbers will be able to feature them in a variety of out-of-home advertising platforms offered by Billboard Connection, including permanent and mobile billboards, transit shelters, buses, taxi tops, mall kiosks and airport advertising.  The joint venture provides Billboard Connection’s more than 40 agencies across the country with a value-added service that will significantly increase the effectiveness of a client’s advertising and marketing campaign. 

In addition, Primary Wave’s 1,000+  vanity phone number licensees will have the opportunity to utilize Billboard Connection’s specialized services, tapping into a wide range of out-of-home media that will help them target and reach new customers.

“We help companies generate sales and build their brands through distinctive vanity phone numbers that serve as a centerpiece of a marketing campaign,” said Gregg Hamerschlag, CEO of Primary Wave Media.  “Our partnership with Billboard Connection, a recognized leader in the out-of-home advertising space, will allow us to offer our services to small or large companies seeking that extra edge in today’s competitive marketplace.” 

“We are committed to helping our clients reach their customers and propel their businesses,” said Tom Flood, Vice President of Billboard Connection.  “Primary Wave’s unrivaled selection of unforgettable vanity phone numbers have been shown to drastically increase call volume and response rates to advertising campaigns.  Combined with our  innovative advertising solutions, Primary Wave’s phone numbers will result in higher consumer recall and brand awareness in the most cost-effective way.  This is a win-win for everyone.”

Through Primary Wave Media’s innovative and state-of-the-art optimization tools, companies can access daily call-tracking reports and obtain feedback on the outcome of every call.  This allows management to ensure that messages are being recorded accurately and that all leads are followed up properly and proactively.

About Billboard Connection
Billboard Connection is an advertising agency specializing in just out-of-home & nontraditional media.  With over 40 agencies in the US as well as offices in Canada, Australia and the UK, Billboard Connection offers turnkey advertising solutions to advertisers who want to tap into the wide array of outdoor advertising options through one single source.  Our specialists cut through the clutter to ensure that our clients are utilizing the best outdoor advertising options to reach their target audience. Billboard Connection services include campaign design, creative, production, media consulting, planning, buying and proof of performance assessments. For additional information please visit www.billboardconnection.com.

About Primary Wave Media
Primary Wave Media is a media and branding company that is one of the nation’s leading providers of toll-free vanity number marketing programs.  The company licenses a wide range of shared-use 800 numbers, including 1-800-CABLE-TV, 1-800-HOME-CARE, 1-800-HURT-NOW, 1-800-NEST-EGG and 1-877-NEW-FORD, among many others.  Primary Wave Media’s innovative and state-of-the-art optimization tools increase the effectiveness of online and offline marketing campaigns for both small and large companies.  For further information about Primary Wave Media, please visit www.primarywavemedia.com.

Contact:
Alex Goldstein
917.670.8981
alexgoldstein25@gmail.com

New York, NY – May 20, 2010 – 1-800-PREPARE.com ©, the leader in preparedness information, products and services, announced today that Lieutenant General Russel Honore’ (ret) has joined the company as advisor to the Board of Directors.

“I’ve made it clear time and time again that I will dedicate the remainder of my life to creating a culture of preparedness in this country,” said Honore’.   1-800-PREPARE.com has created a vehicle by which every man, woman, child, corporation, school and government agency in America can get informed, outfitted and prepared for any disaster.  I’m very excited about my involvement with 1-800-PREPARE.com and look forward to furthering our mission of making sure everyone in America is prepared.”

In addition to his highly decorated military career, General Honore’ is best known for his command of Joint Task Force-Katrina.  He served in a variety of command and staff positions which focused on Defense Support to Civil Authorities and Homeland Defense. For four  hurricane seasons, General Honore’ supported the Department of Defense planning and response for Hurricanes Floyd in 1999; Lilli and Isidore in 2002 (both hit the Gulf Coast); Isabel in 2003; and Charley, Frances, Ivan and Jeanne in 2004.

“General Honore’ is the most respected figure in the world of preparedness,” said Tony Fiorino, CEO of 1-800-PREPARE.com.  “At 1-800-PREPARE.com it is our mission to change the culture of preparedness in our country and offer consumers a wide range of preparedness equipment including kits, fire alarms and carbon monoxide alarms and everything they need to stay prepared for life’s what ifs. To find someone with such stature who shares our passion and our mission is encouraging.  We’re thrilled to have General Honore’ advising our company and we’re excited to work closely with him to create a culture of preparedness in America.”

General Honoré retired on February 29, 2008, following 37 years of active service with the United States Army. He is the author of “Survival”, a frequent featured preparedness expert on CNN and one of the most sought after public speakers on the topic of preparedness.  He counts as his speaking and consulting clients such distinguished organizations as The Red Cross, Proctor and Gamble, Coca-Cola, MasterCard, MTV, Miller Brewing, General Electric and many others.

About 1-800-PREPARE.com: 1-800-PREPARE.com was founded by two emergency responders, Paul Faust and Gregg Hamerschlag and offers a full suite of disaster-preparedness supplies, products and resources to help people prepare for life’s everyday challenges as well as emergency situations. Visit www.1800prepare.com for more information.

NEW YORK, NY, March 18, 2009- Primary Wave Media, one of the nations leading providers of vanity phone numbers and phone marketing services for corporate America, has partnered with the mobile/entertainment/technology company TalkingSocial, to launch 1-800-BAIL-OUT and www.bailoutrants.com. This partnership offers Americans a new forum to share their opinions and “rant” about how the historic financial crisis is affecting them and their communities.

“Americans are fed up with the bail out situation and want to tell their story; 1-800-BAILOUT allows them to do just that in their own voice. Much richer and more authentic than email, blogs or letters, we allow people’s real emotions to come through and be shared with all those who want to listen, states Gregg Hamerschlag, President/CEO of Primary Wave Media.

A groundbreaking phone/web platform, 1-800-BAIL-OUT gives every American a voice and guarantees their opinions will be heard.  People call 1-800-BAIL-OUT and are prompted to speak and share anything on their mind about the financial crisis in America. Their “rant” is instantly recorded, digitized and uploaded to www.bailoutrants.com, where the world can listen to it, comment on it and share it-giving every American the chance to be heard in the texture, tone, authenticity and emotion of their own voice.

“While our core business is providing toll-free vanity numbers marketing programs, such as 1-800-CABLE-TV to businesses to help drive their growth,” says Hamerschlag, “1-800-BAIL-OUT and www.bailoutrants.com, gives us a chance to give Americans a platform to be heard during these difficult times.”

“In Primary Wave Media we found the ultimate partner to roll out this national platform,” says Marian Stier, Co-Founder and Chief Operating Officer of TalkingSocial. “Primary Wave understands the power of voice, has a strong background in consumer-direct marketing, and has extensive industry contacts.  It is the one company that surpasses our criteria and we are excited to join forces with this outstanding industry leader.”

About Primary Wave Media

Founded in 2003, Primary Wave Media is an integrated marketing and media company concentrating on the development and distribution of industry defining IP that is licensed to companies for exclusive use in each geographic DMA.  For further information on Primary Wave Media or for a listing of other great industry-defining toll-free numbers available, please visit www.primarywavemedia.com

About TalkingSocial

A Voice Content Management System™ for Social Media

TalkingSocial is a leader in applied mobile/Web 2.0 technologies for enhanced consumer engagement in the entertainment and advertising industries.  The company’s proprietary Voice Content Management System™ (VCMS) powers three white label applications that help businesses generate incremental advertising revenue and build deeper customer engagement: (i) RadioRants™ (ii) Blurts™-  A partner-integrated application that allows publishers to enhance their existing user-generated written reviews with spoken reviews, (iii) VoicePortraits™- an audio-scrapbooking™ application that gives publishers the ability to let users capture, save and share the audio memories, oral histories and spoken stories of their lives as easily as they do with pictures, videos, and text.

(Pleasantville NY) – Recognizing the needs of the fast growing, multibillion dollar homecare and hospice industries, Primary Wave has developed turnkey marketing initiatives for health care providers, including the September 1^st launch of a six month national online campaign on websites including Gilbert Guide and Caring.com, plus customizable print ad and television spots for participating providers.

“1-800-HOMECARE™ and 1-800-HOSPICE™ are now the largest independent provider networks in the country and we are pleased to support the brands with our first national marketing initiative,” said Gregg Hamerschlag, President and CEO.  “It is our goal for consumers to think of 1-800-HOMECARE™ and 1-800-HOSPICE™ first when the need arises for these vital services, with the calls routed directly to our network members.”

A leading provider of customizable marketing packages anchored by vanity phone numbers and related websites, Primary Wave offers health service providers the exclusive use of the 1-800-HOMECARE™ or the 1-800-HOSPICE™ numbers by area code, territory or DMA.  The phone numbers are the first source consumers turn to for vital information about home health care services and drive referrals directly to participating providers.  The campaign is now supported by a national advertising campaign and customizable marketing materials for local use.

“Since we starting working with 1-800-HOMECARE™, we have seen a significant increase in our call volume, resulting in a significant number of new cases,” said Rohit Gandhi, CEO of Experts Home Health Care in Detroit, MI. Launched in 2003, 1-800-HOMECARE™ covers over 60% of the country.

Launched in February 2009, 1-800-HOSPICE™ offers the same branding and marketing tools to hospice providers.  Hospice care, a humane and compassionate alternative to hospitalization,  has grown exponentially over the past several years with over 100 times as many facilities in 2008 as there were in 1984 (source: Hospice Association of America).

October 31, 2008, New York, NY – Primary Wave Media, LLC, announced today that it will run regional print and radio ads to promote cable services through its 1-800-CABLE-TV phone number and www.1800cabletv.com web site. The goal of the campaign, which launches immediately, is to make consumers aware that 1-800-CABLE-TV can be the one and only number needed to order or upgrade cable services from anywhere in the country. “The campaign is designed to enhance our previously announced ‘movers’ program, drive callers to our licensees from outside their territories, and improve our own lead generation results,” said Gregg Hamerschlag, President/CEO of Primary Wave Media.

Cable operators can now own the exclusive right to market, advertise and receive direct calls from 1-800-CABLE-TV within their own geographic market, which also allows them to obtain new customers  moving from one market to another.

1-800-CABLE-TV currently receives tens of thousands of calls each month from consumers inside and out of licensed territories and is growing in popularity. Toll-free vanity numbers such as 1-800-CABLE-TV have resulted in up to 14 times more calls than numeric numbers when advertised, according to industry sources. Technology now allows Primary Wave Media to license the number exclusively by geographic region and have each call routed automatically to the licensee’s call center closest to the caller. The Movers Program is further supported by the fact that 1-800-CABLE-TV is now being promoted outside licensed territories and consumer awareness of the number is growing.

For further information on licensing arrangements for 1-800-CABLE-TV as well as available territories and rates, contact Paul Faust, Vice President of Marketing, at 914-747-2562 x221 or e-mail: paul@primarywave.com

To schedule an interview with Gregg Hamerschlag, President/CEO, please call 914-747-2562 x222 or e-mail: rick@primarywave.com

For further information on Primary Wave Media or for a listing of other great industry-defining toll-free numbers available, please visit www.primarywavemedia.com

Founded in 2003, Primary Wave Media is an integrated marketing and media company concentrating on the development and distribution of industry-defining IP that is licensed to companies for exclusive use in each geographic DMA and lead generation in specific industry verticals.

February 10, 2008- NEW YORK, NY – Primary Wave Media, one of the nations leading providers of vanity phone numbers and marketing services, today announced the creation of its new 1-800-HOSPICE marketing program.  Primary Wave Media recognizes the hospice care market has become very competitive and these companies are seeking new branding opportunities.  Primary Wave’s 1-800-HOSPICE marketing package provides individual hospices with exclusive use of number, by territory, custom call routing and call reporting, media buying opportunities and advertising and marketing assistance.

Primary Wave Media introduced 1-800-HOMECARE to the home health care marketplace in 2003 and it is now successfully being used in over 800 cities throughout 37 states.  The number, 1-800-HOMECARE has become one of the nation’s leading sources for consumers searching for vital information regarding home health care services and the companies using the vanity phone number have seen a 30% or better increase in call volume.

Mike Ferris, the Director of Marketing and Sales and Customer Service for Simone Consulting, which is the largest most respected consulting firm in the country for homecare and hospice care is really excited about this new marketing tool, 1-800-HOSPICE.  “Companies benefit from branding themselves differently, and 1-800-HOSPICE fits right in,” he said.

Beacon Hospice of New England is one of the companies that have acquired the 1-800-HOSPICE number for six New England states.

“The importance of people being able to dial 1-800-HOSPICE to have questions answered, or request an evaluation for a patient is critical,” said Betty Brennan, CEO of Beacon Hospice, Inc.   “We are committed to making an inquiry about hospice easy and effortless, and 1-800-HOSPICE is a great tool to access hospice care as quickly as possible,” she added.

“Primary Wave Media understands the value of marketing a brand, said Gregg Hamerschlag, President/CEO of Primary Wave Media, 1-800- HOSPICE provides these companies with an effective and unique way to break out of that traditional mold of marketing.  We expect this valuable service to be as successful and useful as 1-800- HOMECARE,” he added.

About Primary Wave Media

Founded in 2003, Primary Wave Media is an integrated marketing and media company concentrating on the development and distribution of industry defining IP that is licensed to companies for exclusive use in each geographic DMA.  For further information on Primary Wave Media and toll-free numbers available, please visit www.primarywavemedia.com.