TMC Net Financial Tech Spotlight
By Narayan Bhat
Published: June 22, 2011
Primary Wave Media has unveiled another marketing solution called ‘daily-deal’ and it is designed to help consumers know who is selling what at discounted or promotional price in the area nearest to their location.
Consumers need to call a 1-800 number to let the service provider to know that they are looking for information on business deals, and in return Primary Media will connect them with the businesses concerned.
When a consumer calls this number, the location intelligence system at Primary Media will determine where the call is coming from. From there, the caller is offered an opt-in discount or purchase deal at a participating business within close proximity to his or her exact location.
Users who accept to receive deal offers are entered into a database to receive ongoing deals and promotions. Analysts say that it is a win-win deal for bother consumers and businesses.
Once their name reaches the database, they are informed regularly via SMS or MMS.
Primary Wave Media, which has traditionally been a provider of toll-free vanity telephone number marketing solutions, has recently sold its 1800CableTV.com business to Saveology.com.
“Considering the popularity of vanity telephone numbers and the countless industries and corporations that have been born around them, the natural evolution of the group buying industry is to now include voice and SMS capabilities through an industry defining platinum phone number,” said Gregg Hamerschlag CEO of Primary Wave Media.
“The marketplace has an appetite for this technology, as proven by the fact that we are already being approached by potential partners even during our beta phase. 1-800-DAILY-DEAL will give consumers a new, but extremely familiar, entry point to receive great savings right in their market.”
Other services realize the significance of mobile, geo-targeted marketing campaigns. Recently, LivingSocial (News – Alert) began running mobile video and voice-over ads within Pandora’s mobile app in order to offer consumers daily deals by real time location.
