Lawrence Mestel

Lawrence Mestel brings 20 years of entertainment industry experience to Primary Wave Music Publishing. Primary Wave is a leader in applying an aggressive and creative approach to marketing its catalog of iconic and legendary artists and songwriters as well as providing a unique home to developing artists and songwriters through its history of marketing and branding their music. Primary Wave’s extensive catalog includes the songs of Kurt Cobain, Steven Tyler, John Lennon, Def Leppard, Hall and Oates, Chicago, Maurice White, Steve Earle, Graham Parker, Holy Knight, Steven Curtis Chapman, Lamont Dozier, Blue October, The Airborne Toxic Event, Saving Abel, Anberlin, Shwayze, New Boyz, Taddy Porter among many others. In addition to music publishing, Primary Wave has a talent management division, a games division, and an intellectual property creation company which also includes records. Before forming Primary Wave Music, Mr. Mestel was Chief Operating Officer and General Manager of Virgin Records, where he was responsible for all marketing, sales and business-related aspects of the company. During his tenure, Mr. Mestel worked with iconic artists including The Rolling Stones, Janet Jackson, Jermaine Dupri and Lenny Kravitz. Prior to that, Mr. Mestel was Executive Vice President and general manager at Arista, managing sales, international and strategic marketing, A&R and marketing administration, finance and business affairs. While at Arista, he developed such artists as Avril Lavigne, Outkast, Usher, Pink, Carlos Santana, Dido among many others. Before that, Mr. Mestel was Chief Operating Officer for Island Entertainment Group, which included Island Records, Island Music Publishing and Island Pictures Mr. Mestel has co-founded numerous companies over the years and has sat on such boards as Launch Media, Island Entertainment Group, Priority Homecare and Music for Youth.